week 8 Podcasting

This week we learned about podcasting. Podcasting is a form of a digital technology. Podcasting is a series of digital files that are released episodically and downloaded through web syndication. Podcasting is an automated technology that allows listeners to subscribe and listen to digitally recorded audio shows. Once you subscribe to a podcast, the files are automatically downloaded to your computer's media player by podcatcher software periodically throughout the day. For example, in 2004, Duke University distributed around 1,650 Apple iPods to its incoming freshmen. On these iPods the university put acedemic information on them. For example, things like an orientation schedule, acedmic calendar, introductions from Duke administrators, athletic schedules and advice from previous and current Duke students. Also, a lot of people use podcasting for creating their own music and sounds, so that they dont have to worry about copyright. A lot of times you can listen to a podcast and here a little bit of a song before you by it off the internet, so that you can make sure you want the song.

Here is a video that tells you what a podcast is and how to create one...


How this relates to PR...
PR firms can use this for their consumers and products. They can use this for potential consumers. For example, they can pre-record a message about their product and their company so that if anyone has any questions they can just listen to the podcast instead of having to read something or look something up.