Week 9 Social Tools

This week we learned about social tools. One example of a social tool is social bookmarking is a method for storing and managing bookmarks of Web pages with individually chosen keywords. It is also the sharing of that bookmarked data. Social bookmarking, like delicious, is used to help you find information that you want faster, and easier. It also shares those shortcuts with those who are interested in the same things as you are. Another example of a social tool is google docs. Google docs is very helpful in such that it enables you to work on a document with other people. It allows everyone who is in the google doc group, or those who you email, to edit the document and add anyything they would like to add to it. THis is helpful because for people who are busy or for who groups who have a hard time meeting this enables them to help each other out without physically meeting together.

I supplied an example of what a google doc would look like. (up above)

How this relates to PR...

This relates to PR because say a group of people in a PR firm are working on a project and they need a way to edit each others work they are able to through google docs. It enables people that still need to travel and go to other meetings the oppurtunity to edit their group/peers work. Also, a PR firm can use social bookmarking for their consumers or companies to help create shortcuts for what they're interested in.

Also, this is my delicious bookmark account. Take a look if you want to see an example of what what looks like and of what one is...

http://delicious.com/tifflsutton

week 8 Podcasting

This week we learned about podcasting. Podcasting is a form of a digital technology. Podcasting is a series of digital files that are released episodically and downloaded through web syndication. Podcasting is an automated technology that allows listeners to subscribe and listen to digitally recorded audio shows. Once you subscribe to a podcast, the files are automatically downloaded to your computer's media player by podcatcher software periodically throughout the day. For example, in 2004, Duke University distributed around 1,650 Apple iPods to its incoming freshmen. On these iPods the university put acedemic information on them. For example, things like an orientation schedule, acedmic calendar, introductions from Duke administrators, athletic schedules and advice from previous and current Duke students. Also, a lot of people use podcasting for creating their own music and sounds, so that they dont have to worry about copyright. A lot of times you can listen to a podcast and here a little bit of a song before you by it off the internet, so that you can make sure you want the song.

Here is a video that tells you what a podcast is and how to create one...


How this relates to PR...
PR firms can use this for their consumers and products. They can use this for potential consumers. For example, they can pre-record a message about their product and their company so that if anyone has any questions they can just listen to the podcast instead of having to read something or look something up.

Week 7 Digital Story Telling

This week we learned about digital story telling. Digital story telling is a short, first person narrative, created by combining recorded voice, still and moving images, and music or other sounds. Teachers can use this for educational purposes. For example, show a tutorial type thing to a class to show the class how to do something. People can use digial story telling to tell their own stories too. For example, a lot of people use youtube to show an event or reinact something. A couple digital story telling tools are one true media, rock you, imovie, animoto and picasa. We had to create our own story using one of these tools and I used animoto. Here is mine...just click on the link. http://animoto.com/play/6F2phSlP9YZTpkOMNNibEQ

Here is another example of digital story telling:



The video I put up is a the video that my pofessor used as an example in class..."Where the Hell is Matt"

How this relates to PR...
This relates to PR because PR firms can use digital story telling to create a message to the public and to their consumers. They can use this to promote something their company is representing. And, as you can see, youtube is becoming more popular so they can use youtube to create a message or ad for their audience.

week 6 Visual Literacy

During this week we learned a lot about visual literacy. We learned that using photoshop and other critique like tools to photos can enhance or take away from the photo. Companies and businesses use photoshop to create a picture or logo for their brand. Inorder to make the picture presentable and representalbe for the company the brand/company will use photoshop. Photoshop is also used a lot for magazines that focus on celebrities. A lot of time photographers will make celebrities look bigger or smaller just to create contraversey. Or they crop one person to another person to make it look like they are together.

I posted a piture up of a Victoria's Secret ad. In this picture the model WAS holding a purse but it looks like its suppose to be photoshopped out. Unfortunatley the company didnt do a good job at photoshopping the full purse out.

How this relates to PR...
This relates to PR because in PR we are trying to build trust with our audience and consummers. We want to have a good relationship with our consumers and potenetial consumers and we want to keep that relationship positive. If the company puts ads like this up on their website then we are showing that our company isnt being truthful with the ads. It shows that we use photoshop and the consumers wouldnt trust that our company (Victoria's Secret in this case) real photos but instead uses fake/photoshopped pictures.

Here is a website that shows more photoshop diesasters. http://abduzeedo.com/worst-photoshop-disasters-decade